Eight Types of Social Media Posts to Share
The following piece was originally posted on Forbes. TeleTracking’s Sr. Vice President of Marketing, Kris Kaneta is a Forbes Community Council contributor.
Smart modern brands know that an active, engaging social media presence is critical for marketing success. But when you don’t have company news or promotions to share, it can be tough to come up with fresh, interesting content.
This is where you need to get creative: Your social media content has to be aligned with your brand voice and values, but if it feels forced or over the top, it will turn your followers off.
Below, eight members of Forbes Communications Council share their best ideas for social media content you can post when your company is in a news lull.
1. Refreshed And Repackaged Content That Has Performed Well
You should always be posting something new, even if it’s not brand new content, so that your audience sees that your company’s voice is beating strong. See what older content did well, and make updates to the text, images and links. Repost on your site and push out on social as new content. This solves your no-news problem and gives your audience more of what they already want from you. – Christina Crawley, Forum One
2. Stories About Social Causes And Behind-The-Scenes Moments
We all have friends who love talking about themselves — the ones who need to one up everyone else. So it goes for social media. Instead of company news, consider sharing philanthropies and causes, backstories behind your brand and people, and the cool things your people do outside of the office. Bring ideas your audience wants to engage with. – Kris Kaneta, TeleTracking Technologies Inc